The heat map on the Practice by Numbers (PbN) marketer dashboard provides practices with a valuable tool for understanding patient distribution and financial performance across different regions. This feature enables practices to visualize key metrics by zip code, making it easier to identify trends, target high-potential areas, and optimize marketing strategies.
Key Features of the Heat Map:
1. New Patients by Zip Code:
This view highlights the number of new patients seen in each zip code, represented through a color gradient. Darker colors correspond to higher numbers of new patients. Practices can use this information to pinpoint high-growth areas and identify regions with lower patient volumes that might benefit from increased marketing efforts.
2. Per-Patient Statistics:
The heat map provides insights into three specific financial metrics per patient, which can be toggled at the bottom of the map:
Production ($): This metric shows the revenue generated per patient within each zip code. Areas with higher production values are displayed in brighter colors, helping practices focus on high-revenue regions.
Collections ($): This displays the total amount collected per patient per zip code. By analyzing collections, practices can gauge their financial health across different regions and assess the efficiency of their billing processes.
Adjustments ($): The adjustments metric shows any financial adjustments applied on a per-patient basis for each zip code. Negative adjustments are represented in darker shades, which can help identify areas where adjustments are more frequent.
3. Date Range Playback: By increasing the date range, for example, to "Last year," users can activate a playback feature. This feature includes play and pause controls, allowing users to watch a video that displays the changes in patient or financial metrics throughout the year. This visual progression helps practices understand trends over time and make more informed, seasonally adjusted decisions.
Using the Heat Map Effectively:
This tool is ideal for analyzing patient demographics and financial performance in specific zip codes. Practices can use this data to inform marketing campaigns, assess regional demand for services, and tailor outreach efforts to target high-potential areas.