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Custom Campaign Tutorial
Emily McClendon avatar
Written by Emily McClendon
Updated over a month ago

How to Send a Mass Email/Text to a Specific Group of Patients.

With Practice by Numbers, you can send mass messages to all patients or a specific group based on certain criteria. Here’s how you can do it:

1. Access Custom Campaigns:

  • Go to Campaigns and then Custom Campaigns. This option is available from the drop-down menu at the top right of the page or the sidebar on the RevenueIQ page.

2. Start a New Campaign:

  • You’ll see results from previous campaigns. To create a new one, click + Add New at the top.

3. Set Up Your Campaign:

  • Enter a Name and Category for your campaign. These fields are for your reference only and won’t be visible to patients. If you leave them blank, the system will automatically generate a name based on the template you select later.


4. Choose Your Message Type:

  • Decide what type of message you want to send:

    • Email Only

    • Text Only

    • Text Preferred (sends a text as the primary message and an email only if the patient doesn’t have a cell phone)

    • Email and Text

Note: Mass text messages are limited to 500 patients per campaign due to messaging regulations. If your list exceeds this number, the campaign will need to be email-only.

5. Select a Template:

  • After choosing the message type, select a template. You can pick an existing template or create a new one from scratch.

  • Click Add to open the template customization window. For this guide, we’ll use an existing template.

  • Click Pick a Template, then select from your existing templates. For example, you could choose a template for a follow-up to a canceled appointment.

  • Click Use to proceed. You can edit the template further if you need to.

6. Choose Your Recipients:

  • Under Pick Your Audience, click the Show Filters drop-down to view filtering criteria.

  • For this example, select the Cancelled Appointments filter.

  • You can customize the filter by specifying details like appointment status, reappointment status, and the date range of canceled appointments.

  • The number of recipients will be displayed. You can adjust your list as needed.

7. Finalize and Send:

  • Review your selections and make any final adjustments.

  • Once you’re ready, send out your campaign.

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